Explainer Video Software: Which (of These 15) to Use in 2024?

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If a picture is worth a thousand words, a video is worth millions. But if you’ve landed on this page then you probably know that.

But how easy is it to actually make an animated video using explainer video software? Companies may boast that their software is the easiest to use or that you can create your video in minutes, but can this really be the case for someone with little to no technical experience?

As a complete novice in animation, I thought it would be fun to test out the explainer video software on the market.

What Makes a Good Explainer Video?

Before getting started, I thought it would be a good idea to get some inspiration. And guess what? There are tons of really cool explainer videos out there!

I love this one from Slack, which keeps it purely visual (i.e. no voiceover or text). Just shows what you can do with animation! Check it out below:

Dissolve reminded me that it’s important to bring some humor to your video. After all, if you do it right, a video can go viral, which is just what happened to this one. It’s also a good reminder to steer clear of clichés.

So, what makes a good explainer video?

Make it original and don’t copy the competition
Humor – Make it funny! Your video is much more likely to be shared if it tickles your audience
Keep it simple – The point of an explainer video is to help people understand your product or service better, so don’t over complicate things
Know your audience – Think about who you’re trying to appeal to and the style of video they’d appreciate

How to Make an Explainer Video

Before choosing the perfect explainer video maker, it’s important to do a bit of planning. You should also have a clear idea of what the goal/purpose of this video is. Once you have that clear, you’ll need to follow these steps:

Create your video script
Record the voice over
Choose the video software
Make your explainer video
Publish and share!

1) Creating a Video Script

The first thing you need is a storyline. For most web tools or app presentations the structure is actually very similar:

Showcase a problem
Show how an ideal world without the problem would look (“wouldn’t it be nice if…”)
Show how your tool/app/service can deliver this

2) Getting a Voice Over

If you’ve seen as many explainer videos as I have, you’ll have a pretty clear idea of what a typical voice over sounds like. This can be pretty hard to achieve – believe me, I’ve tried – so I’d recommend heading over to Fiverr.com. Prices there are fairly low and, though the quality is not always perfect, you don’t have much to lose, given the fact that recording rates start at around 20 dollars per minute.

Another place that is specialized in voice overs is Voicebunny.com. Prices are generally higher than on Fiverr but it seems to offer better options.

3) Choosing the Right Video Explainer Software

Turns out there are plenty of easy-to-use explainer video makers out there, many of which have a free plan, or at least a free trial, so you can see if you like it before you sign up. Choosing the right software is essential if you want to make the best explainer videos yourself, without having the hire a professional videographer. In testing the following software I’ve seen that offerings can vary quite a bit, along with the price tags attached.

Best Explainer Video Software

Vyond – Modern templates with endless options
InVideo – Generous free plan with 3000+ templates
Veed – Great if you’re creating various video formats
Promo.com – Tons of high-quality stock footage
PowToon – Tons of video footage and music included
Wideo – Easy-to-use interface
Rawshorts – AI technology
Animaker – Good selection of free templates
Toonly – Installed locally
Moovly – Generous export limit
Renderforest – Great price for one-off exports
Sparkol Videoscribe -Whiteboard explainer videos
Biteable – Reasonable prices
Adobe Spark – Free plan available
Mysimpleshow – Offer help with scriptwriting

Here are my reviews of the top 15 explainer video software on the market:

Vyond

We awarded Vyond our Best Explainer Video Maker badge for 2023!

Vyond has tons of cool features to help you achieve a professional look and feel with your video. The material and templates are very modern and it allows you to easily animate characters. I’d really recommend this software.

What I liked about Vyond

Plenty of modern icons available for you to choose from
Your Vyond video can be made in a range of different styles
When editing characters, you have a whole host of options, allowing you to get the action, emotion and characteristics just right
Their sound gallery is pretty decent and their sound effects are a cool feature you can have some fun with!

What Vyond could improve

The ability to import fonts is reserved for higher-tier account holders
Their annual discounts aren’t quite as generous as other software providers

Vyond Pricing

Personal/Business Premium: $89/month or $649 for the year
No Vyond watermark
Business Professional: $159/month or $999 for the year
Team collaboration, contemporary character creator

Try Vyond out for free today! (Save 10% on annual subscriptions using our voucher code: TOOLTESTER10)

InVideo

We awarded InVideo our Best Video Maker badge for 2023!

InVideo covers everything from video testimonials and bite-sized ads to business presentations. Though they don’t have a specific section for explainer videos, you will probably find the templates under ‘Brand Intro/Outro’ useful.

What I liked about InVideo

Thousands of cool looking video templates, which are included on the free plan
Reasonably priced paid plans
Choose between wide, square or vertical aspect ratio
The brand presets you add are automatically pulled into any video you create, which should save some time
Thousands of well produced tracks (e.g. stock videos for you to use)
Generous free plan available, with 60 HD video exports

: Templates

: Editor

What InVideo could improve

Not the most intuitive video editing software, even for experienced users. I’d recommend paying attention to the tutorial
No animated characters, it’s all about the real people

InVideo Pricing

Free
InVideo watermark on video
3000+ templates
60 HD video exports per month of up to 15 minutes
Business: $30/month or $15 when billed annually
Remove InVideo watermark on video
Unlimited premium templates
60 HD video exports per month of up to 15 minutes
Unlimited: $60/month or $30 when billed annually
Unlimited HD video exports per month of up to 15 minutes

*Note that you can benefit from 25% off with the following code: InVideoOffer25

Try InVideo for free (use this link to get 25% off paid plans)

Veed

Veed promises you can make high-quality professional videos without the complications of using professional video editing software. But what about producing explainer videos, specifically, and what niche features does it offer that other video makers on this list don’t? Let’s delve in to find out!

What I liked about Veed

There are tons of high-quality video templates available, and I like how you can filter by size (portrait, landscape and square)
The video editor offers a drop-down with all the platforms and their various formats (Instagram Stories, Instagram Post, YouTube Shorts, TikTok, etc.), so no need to waste time researching the dimension specifications for each platform. You can also auto re-resize if you’re producing video content to publish on various platforms that require different dimensions
There are plenty of music tracks and stock video footage available, however, you’ll need the paid plan to access most of it
There is a whole section dedicated to subtitles, where you can upload an SRT or VTT file. This is great if you have an international audience
You can add collaborators, which will really help move the production flow along quickly (so long as it’s not a too many cooks situation)
The free plan includes unlimited projects and a maximum video length of 10 minutes. Though you will have to put up with Veed’s watermark and just 720p export quality

: Editor

: Templates

: Watermark

What they could improve

Videos are either text based or feature live action footage, so if you’re looking for animated videos, you’d be better off going with Vyond or Powtoon
The watermark on the free plan is very conspicuous
There’s no specific category for ‘explainer videos’, however, there are certainly templates you can adapt, since they’re categorized by industry rather than purpose
A little buggy when signing up, as I was sent to a page that didn’t have any content

Pricing

Free:

Limited templates, video and audio footage

Unlimited projects

Export quality 720p

Veed watermark

Pro: $38/mo

Subtitle options

Access to premium stock libraries

Export quality 4K

Chat support

Business: $70/mo

200GB storage

Custom templates

Engagement analytics

Try Veed for free

Promo

Naming themselves ‘the world’s #1 online video maker’, Promo.com certainly isn’t messing around. In fact, they claim to have helped 1M businesses create over 60M videos over the last 5 years.

I wanted to see what all the fuss was about, so I looked into this promo video maker to see how it faired when it comes to explainer videos.

What I liked about Promo

There are tons of stock videos on offer, mostly premium, but plenty of free options too. You can also upload your own videos and photos to use
A pretty cool, unique feature is the social media calendar, which links to a ready-made video for each event
There are tons of music tracks available, which you can sort by genre, instrument, mood and tempo

: Templates

: Calendar

: Editor

What Promo could improve

There are very few animated videos to choose from, so if you were looking for this kind of style, you’d be better off going with Vyond or Powtoon
The music you select doesn’t appear in the video editor, which makes it difficult to line up your cuts with the beats. It also means you can’t cut the song or add any audio transitions
The options in the editor are quite limited, though they may be good enough for you if you just want to make a simple video
No exports on free plan – you’re limited to the creation of 5 videos
There’s no specific category for ‘explainer videos’, however, you might find what you’re looking for in the ‘intro videos’ section or under ‘promo videos’

Promo Pricing

Basic: $39/mo
You can use 3 premium clips/month
Unlimited downloads
No Promo watermark
Standard: $89/mo
Unlimited premium clips and downloads
Add your own watermark
Pro: $319/mo
Everything in Standard, plus reseller rights and the ability to manage up to 10 brands

Try Promo.com for free

PowToon

If you have ever used any video making software before, for example, Windows Movie Maker or iMovie, getting the hang of PowToon should be fairly easy. In fact, it’s much easier considering they offer a lot of material (music, video footage, etc.) within the platform.

: Templates

: Editor

What I like about PowToon

The interface is clean and easy-to-use. Editing each element and incorporating new ones is painless, and they have a number of cool effects
The video footage they have on offer is pretty good, though all the best stuff is reserved for higher tier plans, of course
If you want to add music to your video, they have a large selection of free and premium music clips. Alternatively, if you don’t find what you’re looking for, you can check out Pond5, which has tons of royalty free tracks

What PowToon could improve

They do have nice characters and props, but all in all there should be more, and most options are only available in the Pro plan. If you want to “cartoonize” your own images or create avatars, you can do so for free on Cartoonize.net
The same goes for images. Though you do have access to Flickr images, annoyingly, the search bar doesn’t work, as any query you put in produces zero results. What you can do, however, is to add external images to your video
Audio editing is very limited: you can only use one track for the whole video and there is no fade out effect

PowTown Pricing

Though they have a free plan, if you want to have your video ad-free and in HD you’ll have to flash the cash. There is also a big difference in price when you pay annually.

Free: $0
Includes Powtoon branding in videos
Pro: $89/ month or $19/month billed annually
5 exports, 2 GB of storage
Pro+: $197/ month or $59/month billed annually
Unlimited exports, 10 GB of storage
Agency: $99/month billed annually
Unlimited exports, 100 GB of storage, custom fonts

Try Powtoon for free

Wideo

Wideo allows you to create animated videos and presentations, though if you want access to all the good stuff, you’re going to have to go pro.

What I liked about Wideo

They have a decent selection of icons and images
Easy-to-use, modern interface

What Wideo could improve

Their Basic plan is pretty basic, offering very limited sound and template galleries. They also set a cap at just 1-minute
No free plan

: icons

: Templates

Wideo Pricing

Basic: $59/month or $19/month billed annually
10 downloads per month
1-minute videos
20 video templates
Pro: $99/month or $39/month billed annually
Unlimited downloads
10-minute videos
Full template gallery
Enterprise: $199/month or $79/month billed annually
Two accounts
Premium support
Unlimited video length

Try out Wideo for free here.

Rawshorts

explainer video software rawshorts

Rawshorts’ explainer video software is slightly different from the others on this list due to the fact that it uses AI to create a video draft in seconds – or so it says on their website.

All you have to do is upload your video script and their machine learning algorithms will scan the text to identify the main concepts for your storyboard. They then determine which assets will best suit your script and generate a voice over. You then review it, make any edits if necessary and publish it. Intriguing, right? Well, there is a catch. Take a look below.

What I liked about Rawshorts

As well as using their AI technology, you can also make your video from scratch or use one of their contemporary pre-made templates
Their objects gallery is full of modern, attractive illustrations
They offer a great selection of stock footage
Very affordable prices with a generous download limit

What Rawshorts could improve

200-word limit for script processing in AI
The editor is pretty slow to load
If you use their AI technology, you’ll need to do a fair bit of editing. In my case, it highlighted concepts that didn’t need highlighting
You can apply their voice over but I wouldn’t recommend it… Unless you like the robotic monotone effect

: AI

: Editor

Rawshorts Pricing

Essential: $49/month or $39 billed annually
25 premium exports per month with a duration of 5 minutes
Business: $89/month or $59 billed annually
50 premium exports per month with a duration of 10 minutes

Try Rawshorts out for free and test it yourself!

Animaker

Animaker claims to be 10X better than other online animation video making software. That’s quite a statement I had to validate. This explainer video software is certainly one of the cheaper solutions on this list, and their pre-made templates are fairly modern-looking. But there are a couple of things to be aware of.

What I liked about Animaker

Their free templates are much nicer than those available on other tools
Offers helpful tutorials on how to make each style of video
They have really nice animation styles, though these are reserved for Premium users
Very reasonable prices

What Animaker could improve

I couldn’t find a way to start completely from scratch, instead, I had to use one of their templates
They have a voiceover feature where you paste in the text and a voiceover is generated from a (small) selection of voices. Unless you’re going for the robotic vibe, I’d steer clear and either do your own or hire a professional on Fiverr.com
No autosave feature
As the site runs on Adobe Flash, which is largely becoming obsolete due to security issues, you’ll have to unblock the permissions in your settings. You might have to do this on a number of occasions as it resets itself

Animaker Pricing

Free:
5 exports/month of up to 2 minutes. Animaker branding
Personal: $19/month or $12 billed annually
20 exports/month of up to 5 minutes
Startup: $35/month or $19 billed annually
40 exports/month of up to 15 minutes. HD/SD quality
Business: $59/month or $39 billed annually
100 exports/month of up to 30 minutes. Custom fonts and commercial rights

Try out Animaker for free

Toonly

Toonly claims to be the ‘simplest drag and drop explainer video creator’. They assert that you can whip one up in minutes using their software.

It’s slightly different from the other explainer video software on this list because it isn’t cloud-based – you’ll need to download it to your computer. This could be an advantage or disadvantage, depending on your own preferences, but we wanted to include it for that reason. After all, professional video editing software like Final Cut Pro and DaVinci also have to be installed locally on your computer.

What I liked about Toonly

It’s lower-tier plan comes with unlimited videos and premium support
30-day money back guarantee
Drag & drop technology

What Toonly could improve

There’s no free plan or free trial
You have to download the software to your computer. Some might prefer to work in the cloud

*Note: Without being able to access the software via a free trial, the analysis I could do was slightly limited.

Toonly Pricing

Standard: $39/month
Unlimited videos
30 characters and 17 character animations
10 premade scenes and 21 scene transitions
20 background audios
Enterprise: $69/month
Unlimited videos
82 characters and 30 character animations
20 premade scenes and 101 scene transitions
142 background audios

Try out Toonly

Moovly

Though Moovly could do with adding a few more templates, their graphics and photo library have enough material to inspire you and animate your message in your preferred style. They also have a generous export limit, which will be more than enough for most small businesses.

What I liked about Moovly

Very handy learn by doing tutorial
Easy to use interface
A good selection of photos and graphics
Prices are very reasonable for a generous amount of exports

What Moovly could improve

It would be nice to be able to preview the premium assets in the free account
They could add a few more templates – these are also quite short

Explainer Video Software: Moovly Templates

Moovly Pricing

Pro: $49/month or $24.92 billed annually
25 exports/month. Commercial use
Business: $49.92/month set price
50 exports/month. Custom fonts and colors
Enterprise: Custom pricing
100 exports/month. Multiple accounts

Try Moovly for free

Renderforest

Renderforest is another tool that uses AI and machine learning algorithms to help you create your explainer video. Though, like the rest, you’ll be better off sticking to the templates provided. What’s nice about this video explainer software is that they’ve created a community by allowing users to rate the templates available. They also showcase their users’ videos.

What I liked about Renderforest

The templates are sophisticated and contain lots of fun animations
This is the only provider on the list that offers reasonable pricing for one-off exports – 1 video will cost you just $9.99!
Paying customers can make use of their voiceover software (though I haven’t tested this) where they can both record and edit

What Renderforest could improve

Though their animations have a contemporary feel, there aren’t a ton of options available when it comes to characters and icons
Renderforest provides you with scenes, for example, a man/woman walking through the office. As far as I can tell, it’s not possible to create something completely from scratch, without using their pre-made scenes

: Templates

: Scenes

Renderforest Pricing

Free:
All videos feature Renderforest’s watermark
One-off export: (360p quality) $9.99, (HD720) $19.99, (HD1080) $29.99
Subscriptions: Amateur $59/month, Pro $89/month, Popular $119

Try Renderforest out for free and test it yourself!

Sparkol Videoscribe

Here’s a video one of my colleagues made on Videoscribe way back in the day:

It’s what’s known as a whiteboard video, which is what Videoscribe specializes in.

What I like about Videoscribe

Amateur video editing knowledge is sufficient
If you’re looking for a hand drawn look, Videoscribe is fairly decent, though you might find their icons slightly dated. You can upload your own SVG or GIF files
Whiteboard video maker free option available (with watermark)

What Videoscribe could improve

Videoscribe is for people looking to create whiteboard explainer videos. If you’re in need of more options, you’ll find this software to be limited
Though they have a fairly large selection of music, I didn’t find any I really liked (but that could just be my taste)
They don’t have that many templates and the ones they do feel a bit dated
Not cloud-based

Videoscribe Pricing

They do offer a free plan, however, you’ll have to put up with the Videoscribe watermark, which is not subtle.

Single users

Monthly Plan: €25/month recurring payment
Yearly Plan: €13/month recurring payment
One-Off: €550 One-off payment

Team licenses

Team of 5+ users: €143/user
Team of 10+ users: €138/user
Team of 20+ users: €133/user

There are also discounts if you take out more than one license and if you’re buying for a charity or non-profit.

Heads up, unlike the other solutions on this list, you have to download the software to your desktop.

Try out Videoscribe for free here.

Biteable

Explainer Video Software: Biteable

Biteable is apparently used by 5 million marketers, so it must be doing something right. Yes, it’s easy to use, but perhaps too easy. I found it a bit limited when it comes to video editing.

What I liked about Biteable

If you’re not happy after 14 days they’ll give you a complete refund
Their prices are very reasonable
A wide selection of modern, attractive templates
Connected directly to Shutterstock, which makes it easy to find decent imagery and footage
If you’d rather follow a template and produce something simple then Biteable is fine

What Biteable could improve

Yes, they have a ton of templates and ready-made scenes that you can edit, but it doesn’t really allow you to set up your own from scratch
The editor doesn’t give you many options aside from changing the font and adding an image – it feels more like your editing an email newsletter than a video

Biteable Pricing

Starter: $19/month or $9.50 billed annually
1 video per month
Pro: $49/month or $24.50 billed annually
3 videos per month
Unlimited: $99/month or $49 billed annually
Unlimited videos

Adobe Spark

Adobe Spark offers a simple video editor that comes with a number of themes. You can start for free and then upgrade if you want to get rid of the watermark (though it is less obtrusive than others I’ve seen). They have a number of themes and templates, though I didn’t find any specific template for creating an explainer video.

What I liked about Adobe Spark

It’s very easy to use
If you want more than just videos then you have a great selection of attractive templates that will look great on social media

What Adobe Spark could improve

When you look through their templates you can’t tell if you’re looking at an image, video, infographic, etc. Turns out they are all static and not video templates
No specific templates for explainer videos
Not possible to animate icons

Adobe Spark Pricing

Starter: Free
Individual: $9.99/month or $99.99/ year, prepaid
Team: $33.99/month per license

Try Adobe Spark out for free

Mysimpleshow

This video explainer software is one of the more expensive solutions I tested, but it does offer something that other tools don’t. Mysimpleshow breaks down each step, starting with writing the script. Like Rawshorts, they also process your script and generate a video based on the keywords present. Though it sounds helpful, is it really enough to pick this video tool?

What I liked about Mysimpleshow

If you need help writing your script then this feature could be a plus
Offers a free account for schools and universities

What Mysimpleshow could improve

There wasn’t much variety in illustration styles, at least in the free version
Very small music gallery
Examples offered are all very samey
Higher plans are overpriced

Mysimpleshow Pricing

Free: Create unlimited videos (you’re not able to download them)
Fun: $5.99/month or $4.99 billed annually
Business: $129/month or $79 billed annually
Pro: $499/month or $399 billed annually
Classroom: Free (only available to schools and universities)

Try mysimpleshow out for free and test it yourself!

Conclusion: Which Explainer Video Software Should I Choose?

I’d recommend PowToon, InVideo and Vyond. These 3 tools have a wide, modern selection of icons, video footage and effects, and their software is easy to use. Obviously, if you know you’re going to be creating a large number of videos over a long period of time, go for the annual plan and benefit from their generous discounts. The great thing about InVideo is that you’ll have 60 HD exports/month for free!

Explainer video software to avoid

I would avoid Mysimpleshow as the options available do not warrant the price. There are much better and cheaper options on this list.

And finally, if you are looking for the best website builder to publish your video creations, make sure to check out our dedicated article.

Let me know which video explainer software you went for in the comments, and how you got on!

The authors

Learn more about us

Roberta Phillips

Marketing Manager

Hi, I'm Roberta! Having worked as a digital marketer for a variety of small-to-medium-sized businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. Now, with almost a decade of experience under my belt, I am excited to help you find the best web tools you need for your business to thrive!

Inka Wibowo

Content Manager

Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.